A new era of dining is here..!
During this unprecedented time of Covid-19 people are really concerned about safety and hygiene.
It’s unpleasant to share that the pandemic can be easily spread through contaminated surfaces. Cleaning and disinfecting the seating arrangements in your restaurant is a good start.
But, what about the physical menu card? Is it possible to disinfect it every 5 minutes?
So are you still holding this conventional method of dining?
If yes, then it’s time for a change! Otherwise, you will be out of the race for sure!
The solution for this is as simple as it is ”Go Contactless”. Just replace the old fashioned physical menu with a contactless restaurant QR code menu.
It’s the new normal!
We all are Familiar with QR Codes? But What is Exactly a QR Code?
It is a two-dimensional barcode that is readable by any handheld device like a smartphone or tablet. Within that two-dimensional structure, it permits to encode over 4000 characters. QR Codes may be utilised to showcase text to the customer, to open a URL, store contact to the address book or to create text messages. To read QR Codes with your smartphone, you need appropriate software on your phone.
What is a Contactless Menu?
A contactless menu is a QR code or Near Field Communication (NFC) which enables us to use the restaurant menu just by scanning the code with any handheld, a portable device like a smartphone or tablet.
How Does a Contactless Menu Work?
The ultimate goal of a contactless menu is to provide a digital broad of the restaurant menu to the customer by providing a link to his/her smartphone. Simple enough, right?
QR code can generate a quick response code which enables immediate access to the menu instantly. It embraces black and white shapes of white noises with four squares on each side. These codes are a more advanced version of a conventional barcode with the advantage to store more data which includes the URLs of websites or even PDF files. With a single scan, you just access a digital world from the physical world.
How Do You Create a Contactless Menu Code for Your Business?
Feeling perplexed? Not anymore!
You can create a contactless menu code for your business in just a few simple steps.
- Select any QR code generator software from Google.
- Sign up if you don’t have an account and select fill out basic details.
- Upload the menu by using the ”Upload PDF” button in the PDF uploading session. Ensure your landing page or PDF QR code menu is smartphone-friendly.
- Personalise your display page with primary and secondary colours.
- Use the image upload session to upload the menu images.
- Provide relevant information about your restaurant.
- Save your QR code and it is ready to use!
Sounds simple, right?
Now say goodbye to the conventional physical menu and say a big ”YES” to the contactless menu.
Just Look at Some Useful Tips While Creating a QR Code Menu:
- Do not reverse the primary and secondary colours of the QR code.
- Use colours and QR patterns that best fit your restaurant vibe.
- Personalise your QR code
- Use your restaurant logo at the face of the QR Code.
- Make it unique by adding multiple menus for breakfast, lunch, and dinner.
- Don’t forget to add a call-to-action button in the QR code.
- Before printing scan the QR code and make sure it is working.
Why Restaurants Should Invest in Contactless QR Code Menu?
- Ensure Hygiene and Safety with Contactless Menus
Safety and hygiene are the biggest concern right now!
Abandoned the conventional use of traditional paper-based menus and go digital by using QR code- based menus. This will maintain hygiene, more convenient and hassle-free service to the customer, which results in customer loyalty and boost repetitive business.
- Save on Printing Costs
A menu card is something that is used by several customers on daily basis and which resulted in wear and tear. And in the initial days of the pandemic, restaurateur started investing in disposable menu card but which results in high expenses on printing costs.
Here is where the contactless QR menu became a blessing!
With a PDF QR code, you have to print the code onto surfaces where it’s simply reachable such as on the wall of your restaurant, at the window, on the door, or even on the table itself. If you want to be more creative, you can even set up multiple QR codes for all section of your menu. This is one of the most adopted methods used in takeaway food ordering apps to provide a user-friendly interface and hassle-free purchase.
- Easily Changeable Without Reprinting
It will be a sure and confusing question that ”But what if you have to change the menu?”
But the answer is really simple, all you need is to upload a new PDF file to the QR Code, even without reprinting a new QR Code you can easily change the menu. With the advancement of dynamic QR codes, you can change the menu anytime anywhere you want to. Within a few clicks, you change the menu multiple times.
- Enable Quick Table Turnover
Customers can access menus, place orders, and easily make payments on their smartphones or tablets without the help of a second person because of the table turnover availability of QR codes. Save ample time by eliminating the need to replace and sanitise paper menus frequently.
- Use Customers’ Data for Enhancing Marketing Objectives
Since all the orders are collecting through a digital platform, you can easily export these data and analyse the demographics, behaviour, and interests of your target customers seamlessly. With the help of these insights, you can enhance the marketing objectives, sales, modify pricing, implement loyalty, and special discount programs for your buyers.
- Attract Attention with Images
One of the main advantages of a digital menu is that it inspires customers to buy more food. It displays images of the various food items that make the dish look more tempting and captivating and people are more likely to buy it. Takeaways and restaurants software have no area restrictions and have more room to tempt buyers into ordering more profitable items through alluring images and enthralling food descriptions.
- Limited Human Interaction
It’s not just the buyers you have to look after, your employees are also at a high chance of getting infected as they serve dine-in customers. By adding a QR Code on the table or the wall where it’s easily accessible by your customers, your employees no longer have to hand in physical menus and explain the specials and at the same time get more accurate orders.
8. Build that ”WOW” Factor
A recent study shows that people really not enjoying downloading more and more apps on the smartphone. And especially if they have no use for a long time. But here even without having an app, a buyer can view and order food from your restaurant menu just by scanning the QR code.
And as everyone says, the first impression is the best impression.
Make your first impression of your brand with the digital touchless menu. Customise your menu theme that goes well with your brand personality just within a few clicks. Get attractive and alluring menu designs in no time and boost the customers’ dining experience.
How to Scan the QR Code Menu by Using Android and iPhone?
Restaurants and hotels are now delineating their path ahead in what seems like a new world. And their navigation mainly depends on two factors: Implementing high safety measures and providing the most convenient way.
Luckily QR code menus fulfil both these checklists. But since the technology is brand new, a lot of people are still aware of how to use this innovative method through their smartphone.
Here is the best and simple method to do a QR code scan through your smartphone:
Let’s start with IOS!
Don’t get confused or bothered even if the code is from a QR code generator or professionally created code. Dynamic or static. Just follow these simple steps!
- Open the camera. You can also do the same from the home screen or Control centre.
- Point your iPhone towards the QR code so that the code appears on your screen. It takes a minimum of 2 seconds or more to scan the code.
- Once your iPhone recognises the code, you will get a notification at the top of the screen.
- Click on the notification and use the wide array of restaurant menus as you wish. Simple as that!
And if you’re using the Control centre method, then kindly use the following steps:
- Select the control centre option from the settings on your smartphone.
- Choose to embrace the QR Code Reader in your Control centre.
- Click on the QR code icon in your Control centre.
- Point your iPhone towards the QR code so that the code appears on your screen. It takes a minimum of 2 seconds or more to scan the code.
- Once the registration is done it will automatically take you to the desired landing page or ask you to choose the call-to-action button.
If you have an Android phone you can also do the same with just 4 steps:
Keep in mind, that some of these steps may change slightly with a different version of Android.
- Unlock the build-in camera app.
- Point your phone towards the QR code so that the code appears on your screen.
- Once your device recognises the code, a banner will appear on your screen.
- Click on the banner and follow the instructions for signing in and access the restaurant menu.
If you have a Google Lens in your Android phone then you can access the same with some variation in the steps:
- Unlock Google Assistant in your Android phone.
- Click on the Google Lens icon on the bottom corner of the screen and give access with the camera if necessary.
- Point your phone towards the QR code so that the code appears on your screen. Once the Google Lens verifies the QR code, you will get access to the content encrypted on it.
- Click on the magnifying glass icon to introduce the menu of actions you can take to interact with the QR code.
Is Using QR Code Generator Software Safe?
The short answer is yes!
QR code is usually safe. Mainly there are two types of QR codes you can generate-Dynamic and Static.
Static QR codes are machine-readable and the content inside the code cannot be altered once it is generated. On the other hand, Dynamic QR codes provide the ability to change the content inside the code anytime, anywhere you want.
And if you are particular about the safety of QR code generator software then the answer is ”Depends”.
It depends on what type of QR code software you’re using! Is it paid or free?
Free QR code generators aren’t as safe as you think. Nothing wrong with the innovative and advanced technology of QR code. The problem lies in ”Free”. Paid software always ensures to provide an extra level of safety and privacy to the customer database. But this quality may or may not be present in a free version.
Let’s look a little further at those risks of using a free version of QR code software:
QR Code Malware
Malware software is dangerous software that you download on your smartphone. And when someone scans your QR code they will navigate to a different website because of the insertion of go-between URL by a third-party. And hence you’re operating a non-credible third-party link as part of your QR code process; you’re opening up the door to automatically downloaded malware.
QR Code Phishing
Phishing is a cybercrime when someone online uses a trusted entity to collect sensitive information such as your personal contact number, banking and credit card details, and passwords.
- When people scan your QR code, you permit them to access the content you encoded in it. They could recreate that content and masquerade as you and started collecting personal details from your customers.
- A third-party website can replace the URL of your landing page with their fake website. Even if you found out all this, it will be too late.
As everyone says, prevention is better than cure, it is always better to use a valid and trustworthy source than saving a little money and end up in risking the whole business.
source https://www.etakeawaymax.co.uk/create-contactless-menu-qr-code-for-restaurants/
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