How to Begin
Accepting Online Orders From your Restaurant Website
So you’ve
opened and launched a successful restaurant. Congratulations, not many people
can make it in such a tough business! But you’ve done it, you’ve made it
through the pivotal first few months or first year and you’re looking to the
future. What’s next, you ask? It’s time to expand, of course. So you turn where
anyone else in your precarious position might turn, to the internet! In order
to successfully build and launch a successful restaurant website with easy
online ordering there are a few things anyone should know. In this article we
hope to break down the keys to building a successful online menu that promotes
and allows online food orders.
First things
first, you’ll need a website. Surely you already knew that. Not to worry,
nowadays there are so many freelance services online that you need not know a
single thing about the internet or web design to own a beautifully crafted
website. We recommend Fiverr for all of your freelancing needs. Take a look at
their site and you’ll see an easy to navigate list of all freelancers providing
cheap and efficient web design services. Choose a freelancer with a high rating
and be sure to discuss your plans with them before hiring, you do not want to
prepay for a freelancer who may not be able to do what you need them to.
If you’re
looking to start an online ordering service for your restaurant or food
business, chances are you have a solid menu already. That being said, there is
one great skill practiced by every single restaurant owner with a thriving
online ordering business; menu design. That’s right, something as simple as the
colors and layout of your menu can make or break your online food ordering
service.
How’s that,
you ask? It’s simple really. Online orders should be concentrated on your
highest margin foods, foods that make you the most profit. Customers ordering
from home are far less likely to leave reviews or make recommendations for a
restaurant they ordered for takeaway or delivery than your in-store customers.
Design your Takeaway Apps menu to promote the highest margin or most difficult to sell foods.
Not only will your online ordering business start generating additional
revenue, it may just help you get rid of unwanted stock. Increase your profits
and decrease food costs all in one! While all it takes is a well-designed and
well-planned menu, most online ordering services do not take this into account.
Make sure you do.
While there
are plenty of other decisions that need to be made when launching an online
ordering service or website for your restaurant, we hope that this article has
highlighted the most important aspects of entering this space. The restaurant
business is not an easy one, but chances are if you are looking to the future
you already have your niche carved out and are ready for the next big thing. We
wish you the best and hope that you enjoy all the success in the world!
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